Visualised: Global Smartphone Market Share (2026)
Who leads the smartphone market around the world and how has this changed over time?
Samsung holds the global lead with 22% market share, followed closely by Apple at 21%.
Here's a more interesting visual to see the hpw the global smartphone market shared has changed in the last few years:
Here are a few other insights:
Samsung’s market share rose slightly from 20% to 22%, supported by favourable pricing and competitive dynamics.
Apple has seen a massive rise from 13% in 2019 to 21% in 2026.
Oppo & realme have seen their market shares marginally drop from 13% (each) in 2020 to 12% & 11%, respectively in 2025.
Xiaomi has seen the steepest drop among the top five since last year, as its entry and mid tier exposure amplified the impact of rising memory costs and weaker affordability.
What’s behind Apple’s growth story? Excellent strategic planning, expanding distribution and growing preference for premium devices, acting as a status symbol.
Which one’s your bet for the next 5 years?
Also read: Visualized: How Big is NVIDIA?
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