Ranked: Strongest Luxury Hotel Brands

Taj leads as the strongest luxury hotel brand in the world, followed by Hilton and Marriott.

At the country level, USA leads with 4 brands in the top 10, while China has 2 brands. India, Portugal, Singapore and Spain have one each.

The rankings are based on Brand Finance's Brand Strength Index (BSI), which is calculated using a balanced scorecard with intangible performance out of 100 points. This includes metrics such as marketing investment, stakeholder equity and business performance.

Here are the rankings of the world's strongest luxury hotel brands as per Brand Finance:

1. Taj: 93.5

2. Hilton: 87.1

3. Marriott: 83.4

4. Pestana: 83.2

5. JI Hotel: 79.9

6. Pan Pacific: 79.3

7. Melia: 76.5

8. Shangri La: 74.6

9. Embassy Suites: 73.0

10. Hyatt: 72.7

What are your thoughts after seeing this data?

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