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Visualised: Amazon's $2.5 Trillion Brand Empire

  • Jul 16
  • 1 min read

Amazon’s $2.5 trillion valuation is not just driven by being a marketplace. The tech giants owns some of the largest names in media, retail, devices, cloud, tech and others.


IMDb, the world’s most trusted source for movie/ show reviews in also owned by Amazon.


As of date, this is Amazon's ultimate brand empire.


An exclusive researched and created groan titled “Amazon’s $2.5 trillion Empire” along with each brands logos listed in a circle and divided across different segments. The brand segments include Media and Entertainment, E-commerce, Retail, Household, Devices & Services, Cloud Computing, Technology, Logistics and Proprietary Brands.

Amazon’s brand empire is spread across the following categories:


  1. Media & Entertainment

  2. E-Commerce

  3. Retail, Household

  4. Devices & Services

  5. Cloud Computing

  6. Technology

  7. Logistics

  8. Other Proprietary Brands


Which brand surprised you the most?


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