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Ranked: Brand Value by Country 2026

  • 1 day ago
  • 1 min read

As per Brand Finance's 2026 data, USA leads as the country with highest brand value, followed by China and Germany.


Title written as “Brand Value by Country”. An exclusive researched row graph showing the brand value of each country from highest to lowest and their respective countries and flags. Listed countries include - USA, China, Germany, UK, Japan, France, Canada, Italy, Spain and India.

India ranks no. 10, down from no. 7 in the previous year, with a significant 30% drop in brand value.


What exactly does brand value represent?

As of 2026, the brand value represents a country’s financial strength, global marketplace influence and global soft power index.


Here are the detailed rankings:

  1. United States of America (USA): $34.7 tn

  2. China: $22.0 tn

  3. Germany: $4.6 tn

  4. United Kingdom (UK): $4.2 tn

  5. France: $3.6 tn

  6. Japan: $3.6 tn

  7. Canada: $2.4 tn

  8. Italy: $2.3 tn

  9. Spain: $2.1 tn

  10. India: $1.9 tn



A few major changes from 2025:

All countries have seen a drop in brand value, except China (+7.3%)
India has witnessed the highest decline from previous year, with a significant one-third (30%) drop in value.
Japan and Canada have also seen major drops, declining by double digits.

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